When I saw this in her blog, I was so interested because of two things, one is the bright colour and the other is the beetroots. As I have told you in my previous posts, she does a lot of Ground work and you have to read about it in her blog. She says it is so famous in US and goes on telling a story about a lady who was impressed that she really wanted to try it out on her own and asked for the recipe, but was refused and proceeded on buying the recipe and was charged so much, I mean a way too much, that she took her revenge by giving the recipe to every one!
She even quotes from New york times, which I think you should read it in her blog and here is the link to the original recipe. She has a group of twitter friends who experiment new things and this was one of them, she says she adopted this recipe from Hannah's seeing Red, I adopted this from her blog with the changes she made to the originally recipe. The only variation I did was getting very tempted I added my flax seed mixture. Check out her blog about all the information about this gorgeous looking cakes.
As she says the cakes sold used the Red colour or the beetles, which we cannot use as a vegetarian she says substituting beets was a wonderful trick. and it certainly looked Red.
EGGLESS RED VELVET CUP CAKES
I am sending this of to Tried and tested event of Zlamushka's, being carried on by Lakshmi and this month hosted by valli of cooking4allseasons.
Hope valli will still accept my entries, as I have tried but not able to post them on time...